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Snapchat’s My AI Chatbot: A Creative Tool for Enhancing User Experience

Snapchat, the popular social media platform, has recently announced that its AI chatbot, “My AI,” will now be available for all of its 750 million monthly users for free. The AI-powered chatbot was previously only accessible to over 3 million paid subscribers. This move comes less than two months after the chatbot was initially offered to subscribers. My AI is powered by OpenAI’s large language model and is designed to provide a unique and personalized experience to users. With this new development, Snapchat users can now add the chatbot to group chats, personalize it with custom Bitmoji avatars and unique names, and use it as a creative tool to enhance their overall user experience.


Integration of My AI with Snapchat Features

Snapchat AI Chatbot, My AI, Goes Global with New Features and Safety  Measures

As My AI becomes more integrated into Snapchat, users can now add it to group chats by mentioning it with an ‘@’ symbol. Snap also lets users personalize their bots with custom Bitmoji avatars and unique names. Furthermore, My AI now has the ability to recommend AR filters for Snapchat’s camera or suggest locations to visit using the app’s map tab. Snap is working on enabling users to send visual messages to My AI and receive generated responses. For example, a photo of tomatoes in a garden could prompt the bot to respond with a generated image of gazpacho soup.

A Creative Tool for Users

Snapchat CEO, Evan Spiegel, views the AI technology as an “awesome creative tool” that enhances user experience. Spiegel has personally used My AI to create bedtime stories for his children and plan a birthday itinerary for his wife, Miranda Kerr. More than 2 million chats per day are already taking place with My AI.

Snapchat users can now personalize their My AI chatbot with a custom Bitmoji avatar and unique name. They can also send their Snapchats to “My AI” to receive a chat reply. Moreover, they can also include the bot in group conversations by using the ‘@’ symbol to mention it and ask a question on behalf of the group. “My AI” is also capable of providing recommendations from the Snap Map and suggesting the perfect lens for a photo.

Experimentation and User Experience

Snapchat's My AI Is Both Scary and Comforting, Users Say

Snapchat users were notified on Wednesday that “My AI” is an experimental chatbot. While conversations with friends remain private, any content shared with “My AI” will be stored in the app’s database. The chatbot may use this shared information to improve Snap’s products and personalize their experience, including ads. However, the user may choose to delete the stored data at any time.

According to a help page on Snapchat, only Snapchat+ subscribers can remove “My AI” from their chat feeds at present.

Striving for Improvement and User Safety

In its press release, Snapchat acknowledged that significant progress has been made on “My AI” since its launch in February. The chatbot is developed to adhere to community guidelines and prevent inappropriate or harmful content. It uses moderation technology to maintain user safety and also has a new-age signal that considers a user’s birthdate.


As AI technology continues to advance, Snapchat’s My AI chatbot demonstrates the potential of AI-powered tools to enhance user experience, foster creativity, and facilitate engagement among users. It also shows that AI chatbots and platforms can be made safe for users. With the integration of My AI into Snapchat’s features, users can personalize their chatbot and use it to receive generated responses, recommendations, and personalized experiences. As Snapchat continues to improve and experiment with My AI, we can expect more developments and exciting features in the future.

Also Read: How To Predict Share Market Using AI: Explained In 3 Parts

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