The gaming industry has seen an incredible rise in popularity over the past few years, and with it, the demand for advanced gaming technology has increased. Ubitus K.K., a leading cloud streaming technology provider, has partnered with Google Cloud to revolutionize cloud streaming for games. The collaboration between the two companies is set to transform the gaming industry by providing game companies with access to cutting-edge technology that will improve the quality and power of streaming and on-demand services for the gaming industry.
The partnership between Ubitus and Google Cloud will enable game companies to significantly improve their cost-performance ratio by moving hardware demands to the cloud. This move will enable players to play their favorite games on any device, including TVs or mobile phones, at any setting, streaming images in full 4K resolution. This move will help gaming companies reach new audiences, open up new business opportunities, and improve customer experiences.
In a press release issued on March 20, 2023, Ubitus announced that it has chosen Google Cloud as its primary cloud provider, and will run the majority of its workloads on Google Cloud. Additionally, Ubitus’ GameCloud solution will be available on Google Cloud Marketplace, providing developers with even more access to its cloud gaming technologies. The GameCloud solution is Ubitus’ patented technology that enables game developers to deliver content to players worldwide.
The collaboration between Ubitus and Google Cloud is set to digitally transform cloud streaming for games by accelerating market innovation, increasing access to streaming solutions, and digitally transforming cloud game distribution. Ubitus will tap into Google Cloud’s global scale, GPU and VM resources, and expertise in data, artificial intelligence (AI), and machine learning (ML) to improve the quality and power of its streaming and on-demand services for the gaming industry and beyond. This includes offerings in fashion, real estate, and automotive verticals.
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Furthermore, Ubitus’ patented GameCloud solution will be available on the Google Cloud Marketplace, increasing support for content distribution globally. Ubitus will leverage Google Cloud’s open infrastructure, enhanced cybersecurity protection, and expertise in data, AI, and ML to further streamline cloud game distribution worldwide.
Wesley Kuo, Founder and CEO of Ubitus, stated that “Working with Google Cloud, we will provide one of the most flexible and powerful streaming services to meet customers’ go-to-market strategies. Our partnership enables games to more easily distribute high-fidelity and interactive content globally across any device, including PC, mobile, tablet, IPTV, and VR/AR headsets.”
Jack Buser, Director of Google Cloud for Games, said that “Our partnership with Ubitus further underscores Google Cloud’s commitment to powering live service games on any connected device.”
Ubitus operates the world’s best GPU virtualization technology and cloud streaming platform and is dedicated to providing a superior user experience via its advanced technology. As long as users are connected to a broadband network, they can enjoy an AAA gaming experience across various devices, such as smartphones, tablets, game consoles, smart TVs, and personal computers. With innovative GameCloud® technology, Ubitus is able to stream interactive media content with an immersive experience on multi-devices for platform operators and digital content developers to accelerate metaverse popularization with broad applications.
In conclusion, the partnership between Ubitus and Google Cloud is set to revolutionize cloud streaming for games by providing game companies with access to cutting-edge technology. This move will enable game developers to deliver high-fidelity and interactive content globally across any device, improving customer experiences and opening up new business opportunities. Ubitus and Google Cloud are committed to powering live service games on any connected device, and this partnership is set to transform the gaming industry.
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